Social Media High Wycombe

Fully

managed

Blogs,animations, videos and generic content

For 3 blogs, 2 animations, 1 short video and tons of generic content

From:

£750pm

Part

managed

Blogs,animations, and generic content

For 2 blogs, 2 animations, and tons of generic content

From:

£500

One off campaign

Campaign content

Prices can vary depending on length on campaign and which mediums you would like to use.

From:

£250

Key Principles for managing social media accounts

  • Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.

  • Authenticity, honesty and open dialogue are key.

  • Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.

  • Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.

Why is social media important for all businesses? Here's Nightingale Creative top 5 reasons...

There are so many reasons why your business should have a social media presence. Below are Nightingale Creative's top 5 courtesy of The Content Factory

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1. Social media posts drive targeted traffic.

Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.

Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.

2. Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.

 

A lot of times, this can be as simple as re-sharing evergreen content (of course, in addition to sharing your new content when it goes live). We recommend each post be re-shared once a month — a task that doesn’t have to be as time-intensive as you might think. With Facebook’s scheduling tool or Hootsuite (for Twitter), you can set the entire month all at once and you’re done.

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3. An active social media presence builds relationships with your audience.

Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines.

That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.

But customers don’t want to be pitched to — they want authentic engagement.

When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertaining and informing them with relevant content and even forming bonds over shared interests.

4. Social media ads allow targeting and retargeting

Because social media platforms offer highly targeted ads, which can be customized around your customers’ needs. Facebook ads, for example, can target customers by factors like age, location, education level, industry and even user behavior — e.g. the pages a user has liked.

Pro Tip: Install a Facebook pixel on your website to track how your ads affect customer behavior, and retarget your ads accordingly. Over time, Facebook will learn which users are more likely to click your link or buy a product, delivering your ads to the people most likely to convert into solid leads and sales.

5. A strong social media presence builds brand loyalty.

A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.

It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.

That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.

Because social media platforms offer highly targeted ads, which can be customized around your customers’ needs. Facebook ads, for example, can target customers by factors like age, location, education level, industry and even user behavior — e.g. the pages a user has liked.

Pro Tip: Install a Facebook pixel on your website to track how your ads affect customer behavior, and retarget your ads accordingly. Over time, Facebook will learn which users are more likely to click your link or buy a product, delivering your ads to the people most likely to convert into solid leads and sales.

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Covering High Wycombe, Beaconsfield, Marlow and all surrounding areas in Buckinghamshire.

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