The importance of a logo is that it gives your business an identity, makes your brand stand out, provides a foundation for your future branding efforts…and more! In other words, a logo is the building block of your visual brand and is the asset you can use to connect with your audience right away.
We don’t live in a monochromatic world. People are drawn to interesting design and colour. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
Nightingale Creative will design your logo with the end goal in mind.
End goals for your logo:
Simple in form
Conveys an intended message
End user proud to share your logo
Have you recently started your business?
A logo establishes some semblance of professionalism. While your startup may be working out of your mom's basement, a logo shows customers that you're an actual business.
It's possible to throw together a logo on a napkin or rudimentary piece of desktop software, but consider putting some more thought and effort into things. You want to be proud of your logo.
History of logos
What we think of as logo design—simple, iconic images that represent individual brands—is often considered a modern phenomenon. But humans have been identifying and differentiating themselves using emblems and signature marks for hundreds, even thousands of years. In fact, much of the symbolic design work throughout recorded history is all about communicating identity visually.
Today’s businesses that carefully design logos to represent themselves are following a long tradition that goes back to royal family crests, hieroglyphics and ancient religious symbolism. This quick and dirty guided tour through the history of logo design will highlight these connections, and help anyone hoping to design a logo to create something more powerful and effective.
Logo made for you
A lot of people choose to use ready made logos or go to an automated site and pay £50 - £150 for the computer to determine what they think is good design based on what other people have bought. This in it's entirety is a bad move in so many levels.
Why is it a bad move?
You want you logo to mean something to you and you want to get behind a image or symbol whatever it may be, just like the armies a thousand years ago like mentioned above. you can't argue with history.